Job function 68.1%
Job title 65.5%
Size/revenue of company 56.6%
Core buyer pain points 55.8%
Purchase authority/influence 46.0%
Product interest 32.7%
Buying processes 30.1%
Content channel consumption 26.5%
Demographic information (age, marital status, hobbies, etc.) 20.4%
Obstacles that inhibit better engaging with the buyer 10.6%